Mentia wins Today’s Caregiver Magazine’s 2020 Caregiver Friendly® Award

Mentia wins Today’s Caregiver Magazine’s 2020 Caregiver Friendly® Award


Mentia wins Today’s Caregiver Magazine’s 2020 Caregiver Friendly® Award

Today’s Caregiver, the USA’s first national magazine for all family and professional caregivers, and announced the 2020 Caregiver Friendly® Award recipients. The Caregiver Friendly® Awards are designed to celebrate products, services, books and media created with the needs of caregivers in mind.

Mentia is recognized for its signature product, DevaWorld™, a videogame that builds communication between people living with dementia and their caregivers.

“We’re serious about co-design, and the Award celebrates this.” says Mandy Salomon PhD, CEO of Mentia. “By putting our users at the centre of the design we enable individuals living with dementia and their supporters to work together, breaking down the myth that people with dementia are passive receivers of care. We’ve achieved results that show that cooperation and understanding improves not only during a DevaWorld session but beyond, leading to better outcomes for the care partnership and for our health system too.”

“The average caregiver is responsible for over $40,000 in health related expenditures each year, in either personal or directed funds” Says Gary Barg, Today’s Caregiver magazine’s Editor-in- Chief, “This award is designed to help family caregivers recognize and reward those organizations who will care for them in as committed a manner as they care for their loved ones.”

ABOUT Mentia:

Mentia’s mission is to enable everyone to have best practice behavioural and cognitive care at their fingertips. DevaWorld, for older adults, is available in three languages and is suited to a range of care settings, including the home. Scientific studies on DevaWorld are supported by CABHI (Canada) and UC Irvine (USA) and Dementia Australia. Learn more at

ABOUT The Caregiver Friendly® Awards:

Caregiver Friendly® Awards are presented by Today’s Caregiver magazine to celebrate outstanding books, media, products and services designed with the best interest of the family caregiver in mind. Today’s Caregiver magazine, launched in 1995, is published by Caregiver Media Group, which also produces the Fearless Caregiver Conferences, and The Fearless Caregiver book which teaches caregivers how to become their loved one’s fearless advocates within the healthcare system.

The Gerontechnologist recognizes Mentia’s contribution

The Gerontechnologist recognizes Mentia’s contribution

The Gerontechnologist has  published its 2020 Age Tech Market Map.

This is the most accurate, complete and up-to-date analysis of the sector.

We are pleased to be positioned in the Cognitive Care arena. We’re all about active participation rather than passive receiving. And the more we see people use DevaWorld, the more we are learn how they themselves hold the keys to better care.

Cognitive Care is exactly where we sit,  helping people to communicate, share stories and express the sense of self with those who support them.

The Gerontechnologist also recognizes
Dr. Mandy as one of the leading women in innovation and agetech. We are proud of this, and thank you Keren for your thoughtful and inspiring work !!

Rock Star Aussie Founders working in the US

Rock Star Aussie Founders working in the US

Mandy’s journey as Mentia’s founder is profiled in a book highlighting 26 Aussie tech ‘rockstars’ making their mark in the US.

More than 40 people attended San Francisco’s Zelos Hotel in January 2019 for the launch of the ACS publication, Rockstar Aussie Founders Living in the US.

Held in collaboration with the Aussie Founders Network and supported by Austrade, the event was preceded by a four-person panel discussion facilitated by ACS President Yohan Ramasundara on ‘Bringing Deep Tech to Life’.

upload the full story [here]
Reflecting on Deva World’s genesis  – thank you Emmy Monash Aged Care, Melbourne.

Reflecting on Deva World’s genesis – thank you Emmy Monash Aged Care, Melbourne.


As we roll out Deva World across three territories, the US, Canada, and Australia, here’s a throwback to an article published in by Emmy Monash, the Aged Care provider with whom I did preliminary codesign and testing during my doctoral studies.  Funnily, I came across this story quite by accident while doing some other digging, and I’m absolutely thrilled to have found it for it captures the wonderment of those early days when we realized that immersive virtual worlds, when properly configured, held enormous promise for what at Mentia, four years later, we call ‘connected dementia care‘. 


Emmy Monash’s Clinical Care Manager, Monica Arango, writes: 

“Supervisors and staff who attended the information session were fascinated with the ability of residents to remain engaged and focused. It was an        enlightening presentation that provided us with the theory behind the practice, and enabled us to understand how residents responded to the virtual environment presented to them.” Full article is here



The Longevity Network profiles Mentia’s Co-founder, Mandy Salomon

The Longevity Network profiles Mentia’s Co-founder, Mandy Salomon

Here’s the Longevity Network’s interview with Mentia CEO Mandy Salomon.

Mandy backgrounds Deva World and outlines her vision for bringing digital therapeutics to people living with dementia.

Please visit Longevity Network’s site for ideas, leads, and resources on redefining the aging experience and the systems needed to support the shift.

Entrepreneur of the Week: Mandy Salomon, Mentia

March 21, 2018 | Entrepreneur Spotlight

Mentia is the creator of Deva World, an interactive tablet-based companion designed for seniors with dementia. The program aims to support people living with dementia while minimizing symptoms such as agitation and feelings of loneliness. 

We talked to co-founder and CEO Mandy Salomon about Mentia and the opportunity they see in the 50+ market.

Longevity Network: What does Mentia, the company, do?

Mandy Salomon: As a person’s dementia progresses, independence is lost, confidence is eroded, and the world shrinks. We are working to change that. We’re a digital therapeutics company that delivers best practice wellbeing therapies through a dementia-friendly interface. We are the first to do this.

LN: Can you tell us about your product and how it works?

MN: Sure. It’s a playful interactive virtual world called Deva. We co-designed it with people with significant dementia so it is truly optimized for people with cognitive impairments. Inside Deva, players come across all sorts of stimuli that help to reduce the sense of isolation. Deva is customizable, which helps people to experience a sense of belonging and express aspects of themselves. They can also undertake virtual activities of daily living that they can no longer undertake in the actual world. Deva is played on a touchscreen tablet with the help of a supporter, such as a caregiver or family member. We see this shared experience as crucial to improved wellbeing as people have the opportunity to build new connections and enrich existing ones.

LN: What opportunity did you want to address with the development of your technology?

MS: There are a many wonderful enrichment activities that help people living with dementia to be engaged and find meaning. There are also many non-pharmacological strategies to help people feel less agitated and disturbed as they contend with their dementia. The problem is how do you scale these activities or interventions so that they can be accessed affordably anytime, anywhere? That’s where we come in. We’re working to solve the care management crisis that comes with longevity in a creative and novel digital way.

LN: Who are your primary users? In what ways can your products benefit the 50+ population?

MS: Our target users are people living with Alzheimer’s disease and other dementias and their care circle, such as family, friends and professional caregivers.

LN: How did you assemble your team?

MS: Most of the conceptual work for Deva was undertaken during my Ph.D., which I completed in 2016. I was looking at how new media thinking could help people with dementia. Mentia was formed after that, so we’re a very new company. My co-founder Serge Soudoplatoff and I had collaborated on a range of projects prior to Mentia. We are both known for helping companies understand digital transformation, particularly Serge, who is very influential in his home country, France. However, we bring a different set of skills to the problem: Serge started life as a mathematician and software engineer before becoming an entrepreneur and angel investor, whereas I’m a storyteller: film, theatre, television, media production is my thing. We bought Mentia to the US in 2017 and are building our team out of San Francisco, where there is a lot energy around aging and tech. Launchpad Digital Health invested in us at the seed stage, and we work out of their hub alongside their other portfolio companies. We have strong links with Aging 2.0, and their professional network and local groups like Creative Aging San Francisco and the Institute On Aging feed our thinking. Our tech team is located in Europe, Australia and China.

LN: How has Mentia the company differed from what you envisioned it would be (if at all)?

MS: My experience in the creative industries has helped me to manage the uncertainties of running a startup  –  this, I envisaged. What took me some time to realize is that we are building a new category of care – we call it Creative Digital Therapeutics (CDTx) – and because this is a new domain there is no blueprint, no how-to manual, and no ready-made market. Fortunately, we have a number of wonderful advisors and mentors who share our vision and they are helping us to steer the course.

LN: What do you wish you had known before developing your concept?

MS: I’d like to turn this question around. Starting with the unknown was a huge privilege. My doctorate was an incredible opportunity to investigate, interrogate and explore. It allowed me to think about dementia care with an outsider’s eyes and rigorously test assumptions, mine, and others.This is Mentia’s strength and point of difference.

LN: What most excites you about the aging and/or health technology market?

MS: Everything about it excites me – aging is life’s existential truth – we can’t escape it, we must come to terms with it and we must bring others along on our journey. People with dementia have a fundamental need for that opportunity, and it is their right. By using technology creatively we can assist individuals to do this in their way, on their terms and in their time.

LN: What is your best piece of advice for startups who want to include or target the 50+ market?

MS: Make a commitment to codesign.

We couldn’t have built Deva World any other way. We worked for several months with care home residents. They selected content and played with low-fidelity versions of Deva which taught us a lot about interaction design. An increasing number of retirement and assisted living service providers are realizing the importance of working with early-stage developers and will open their door to you.

LN: Do you have any other products in development?

MS: Our focus right now is on building out Deva World with new places, scenes, and interactive content. It’s an extensible rich-media platform so as we develop Deva, we will introduce new services within it.

LN: Where do you see Mentia five years from now?

MS: Home is becoming the new hospital. People aging-in-place will have telehealth and all types of reminders and sensors – but what about their psychosocial well-being? We want to be the leading provider in that field.

LN: Anything else you’d like to share?

MS: We’d love to hear from innovative caregivers who would like to be part of our early adopter circle. Please get in touch at

Mandy’s mission to untap the digital world so that people with dementia can use it builds upon a distinguished media career in television, radio, theater and print journalism in her home country, Australia. Her Ph.D (awarded 2016), which investigated ways to do this, led to DEVA WORLD, which she and her team at Mentia are bringing to market. Mandy is a Research and Industry Fellow at Swinburne University of Technology, Melbourne, and is an active member of Aging 2.0 and Creative Aging San Francisco. 

To learn more about Mentia, visit their website or follow them on Twitter and Linkedin

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